Ethical and cross-cultural considerations related to the e-business’s online safeguards for health care education and student ethnic diversity: 2 slides.

Unit 3 – Group Project

Assignment Overview

Type: Group Project

Unit:Digital Customer Domain

Due Date:Wed, 9/5/17

Grading Type: Numeric

Points Possible:200

Points Earned:0

Deliverable Length:6 slides with 200–250 words of speaker notes per slide

View objectives for this assignment

Assignment Details

Assignment Description

The e-business’s board of trustees wants Will Learner to provide assurances that the e-business’s health institute’s traditional customer constituents are served well by its e-marketing process. Mr. Learner has turned to your team to provide current information on the ability of online portals, such as the e-business health institute Web site, to facilitate more adaptable links among the e-business customer types.

As a team, you will draw on your e-marketing expertise to compose a presentation analyzing the following 4 key strategic connections availed by the e-business’s health institute Web site portal:

  • Business-to-business customer exchanges among the e-business’s business/organizational customers
  • Business-to-customer exchanges between the e-business’s business/organizational customers and its individual consumer network of online users and visitors
  • Customer-to-business exchanges between the e-business’s individual consumer students/users and business/organizational customers
  • Customer-to-customer exchanges among the e-business’s constituents

In addition, President Learner has made you aware of the extreme concern among powerful members on the Med Ed board of trustees regarding ethical and cross-cultural considerations associated with an online learning platform. Your team’s presentation should also propose policies for ethical safeguards related to online privacy and guidelines for embracing cross-cultural ethnic health care education diversity considerations.

Individual Portion:
Each member of the team should research and complete the e-business presentation slides for one of the following:

  1. B2B-pattern e-marketing processes that entail exchanges among business/organization customers (e.g., financial donors supporting suppliers/vendors, or advertisers promoting educational involvement of health care organizations): 2 slides
  2. Ethical and cross-cultural considerations related to the e-business’s online safeguards for health care education and student ethnic diversity: 2 slides.

The final product should include both a group overview and introduction to the e-business customer exchange patterns as target markets in the e-marketing process strategy at the beginning (1 slide) and a summary of the e-business e-marketing process implementation strategy for the 4 key customer exchange patterns at the end (1 slide).

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